
in2humans AG
Branding for revolutionary AI SaaS startup
Services:
Branding
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We need a rebrand that reflects our core values and positions us as a trustworthy partner for companies and investors.
project overview
Branding for in2humans, a revolutionary AI-SaaS startup in the blue ocean market that focuses on human-centered interaction.
- market analysis
 Carrying out a thorough study of the market and customer needs.
- brand strategy
 Development of a new strategy that focuses on the core values of in2humans.
- visual design
 Redesigning the logo and creating a suitable color palette for a modern look.
- implementation
 Implementation of the new design on all relevant platforms and marketing materials.

Solution
- brand name
 Retaining the name with a modernized spelling “in2humans” instead of “in2humans.”
- logo
 Development of a symbolic design that represents the depth of human intelligence.
- color palette
 Choose a color combination that radiates professionalism, innovation and clarity.
- visual identity
 Uniform application of the new design on website, app and marketing materials.

Result
- Improved brand perception
 The rebrand led to a significant improvement in the external perception of in2humans.
- Increased attractiveness
 The new brand identity appeals more strongly to large companies and potential investors.
- Stronger positioning
 IN2humans can better position itself as a trustworthy and innovative partner.
- Improved visual presence
 The new visual identity radiated greater professionalism and quality.

customer opinion
”
Axisbits has programmed our web application and website in a professional, user-friendly and high-quality way. We are very satisfied with the services we use from Axisbits as they always exceed our expectations! For me, Denis, Nicolas and their team stand for digital excellence in the area of software development.
”

Maximilian Kaiser
Co-Founder, in2humans AG
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