Branding for revolutionary AI SaaS startup
Project overview
Branding for in2humans, a revolutionary AI-SaaS startup in the blue ocean market that focuses on human-centered interaction.
In2humans was on the verge of important VC pitches but presented itself with a blurry and insufficiently professional brand image. The startup operates in a very young market. The solution needed to feel modern and tech-oriented while remaining approachable. The biggest challenges lay in creating a credible visual presence that shows both companies and investors that in2humans is a serious partner with its own ambition.
Pain points:
- inconsistent visual language
- lack of professionalism in the brand appearance
- no clear profile for investor discussions
- market environment without clear references
- market analysis
Carrying out a thorough study of the market and customer needs. - brand strategy
Development of a new strategy that focuses on the core values of in2humans. - visual design
Redesigning the logo and creating a suitable color palette for a modern look. - implementation
Implementation of the new design on all relevant platforms and marketing materials.
- Improved brand perception
The rebrand led to a significant improvement in the external perception of in2humans. - Increased attractiveness
The new brand identity appeals more strongly to large companies and potential investors. - Stronger positioning
IN2humans can better position itself as a trustworthy and innovative partner. - Improved visual presence
The new visual identity radiated greater professionalism and quality.
Axisbits programmed our web application and website professionally, user-friendly and with high quality. We are very satisfied with the services we use from Axisbits, as they always exceed our expectations! Denis, Nicolas and their team represent digital excellence in the development of software and websites for me.
- Unclear brand appearance
- Little trust in investor discussions
- Missing visual consistency
- Clear brand strategy and consistent design
- Professional, credible appearance
- Strong foundation for pitches and market entry
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