What is a PWA? (And what not?)
A progressive web app is a web application that behaves and feels like a native app. You access it via the browser, but you can also store it on the home screen like an app and access it directly from there. It works offline, can send push messages and runs on virtually any device.
It is not a purely classic website that can no longer be used when the network is poor. It is also not a native app that you need to install via the App Store. A progressive web app is right in between.
An overview of the differences:
- Classic website: Only works with network, no app features
- Responsive web design: Looks good on all devices but remains a website
- “Real” app: Must be installed, platform-dependent (iOS, Android)
- PWA: app feeling in the browser, offline-compatible, platform-independent
“Progressive” here means: The app adapts to the device's capabilities. It unleashes its full potential on modern smartphones. On older devices, it works with basic functions or correspondingly slower, but is almost always stable.
How does a PWA work technically?
In addition to the necessary code, which must be available in all programs, apps, websites and games, the most important components of a PWA consist of:
- SService Worker: The heart of PWA. A technical cache that runs in the background. It stores content locally, regulates push messages and ensures that the app also works offline.
- Manifest file: This file describes how the app should look and behave (name, icons, colors, start behavior). It makes the “add to home screen” possible.
- HTTPS: Mandatory for PWAs. Without a secure connection, there are no service workers.
If you're planning a PWA, you should know:
- Only what was previously saved locally works offline
- Push only works with user consent
- “Add to Home Screen” is not enforceable, but an option for the user
Benefits of PWAs: For companies, users, project teams
PWAs bring tangible benefits to everyone involved — from user experience to project implementation. Mobile usage scenarios in particular show how well PWAs can perform.
For users, they offer a smooth, app-like experience directly in the browser, without installation or long loading times. They react quickly, can be used offline and enable personalized interactions such as push messages.
For companies, on the other hand, the barriers to potential customers are reduced: A PWA is immediately accessible via the URL and can be distributed more easily than an installable app. Even during operation, they sometimes offer strategic advantages, such as lower maintenance costs and faster updates.
The most important benefits of a PWA at a glance:
- speed: PWAs charge quickly, even when the connection is weak. Ideal if stable use should be possible despite a weak Internet connection.
- Platform independence: A code base for all devices saves development effort.
- App feeling: Users get a familiar, intuitive user interface without installation.
- Offline capability: Content remains accessible even when the network is gone.
- Push notifications: Users can be actively informed, e.g. about order status or new content (again only when the Internet connection is active).
- No app store dependency: Rollouts and updates are independent of the store review process.
These benefits have a direct positive effect Time-to-market, range and operating costs.
When is a PWA worthwhile?
Not every project is automatically a case for a PWA. The benefits depend heavily on how your users interact with the product and what the technical requirements are.
A PWA is particularly worthwhile if:
- Your target group is broadly diversified — e.g. uses different devices and platforms
- Your product is browser-based, but requires typical app-specific functions (e.g. push, offline)
- You need a solution that works well on the go, without app store hurdles
Typical use cases for a PWA:
E-commerce: Customers can continue browsing or prepare the shopping cart offline even if the connection is poor. Push notifications about offers increase customer loyalty.
Publishing and news: Readers receive updates in real time, can save articles offline and subscribe to personalized content.
Internal tools: Sales representatives or warehouse teams benefit from offline functions and quick response time without installation costs. It virtually doesn't matter which devices employees use to travel.
Platforms and communities: Easy accessibility and app feel lower the usage threshold and possibly increase user loyalty.
When a PWA is not suitable
A PWA isn't always the best choice, especially if your project depends on features that only native apps can offer. This includes, for example, access to sensors, Bluetooth or other profound system resources that do not (yet) support PWAs or only support them to a limited extent
Even when faced with particularly high performance requirements, such as complex 3D graphics or complex real-time processes, PWAs reach their limits. And if you want to make your product specifically visible via app stores in order to collect reach and reviews there, then an installable app can make more strategic sense.
Inspiration: examples of PWAs
Many major platforms and start-ups now rely on PWAs. This is not done out of principle, but out of experience. Here are a few examples:
Spotify web player: The web app offers almost the full music streaming experience, works in the browser, can be installed as a PWA and saves users the hassle of going through app stores.
Starbucks: The Starbucks PWA also allows pre-orders offline. Customers can save their favorite coffees and prepare their order even when the network is weak — particularly useful for commuters. As soon as the connection is established again, the order can be sent.
About web app: The browser-based app works on entry-level devices and with low bandwidth. In this way, Uber also reaches users without modern smartphones or a stable Internet connection.
These examples show that PWAs enable fast, scalable and user-friendly applications even outside of classic app logic.
How do you create a PWA?
Developing a PWA is not just a technical project. It starts with clear goals and an understanding of user needs. Implementation then follows a typical process in which strategic planning and technological implementation go hand in hand.
Typical project process:
- Concept and goal definition: Which problems should the app solve? Which functions are really necessary? This is where it is decided whether a PWA makes strategic sense.
- UX and architecture planning: What does the ideal user journey look like? Which content must also work offline? In this phase, service workers and caching strategies are planned.
- Technical implementation: Development with an appropriate framework (e.g. React, Vue). Service worker, manifest file, and security standards (HTTPS) are integrated.
- Testing and optimization: Particular attention is paid to offline use, add-to-home screen behavior, and performance on various devices.
- Rollout and maintenance: PWAs can be rolled out in stages and flexibly updated — completely without dependency on stores.
Costs and effort: The development effort depends heavily on the range of functions. For simple tools, a PWA can be cheaper than a classic app because it uses a single code base. Subsequent adjustments and maintenance are also generally more efficient.
H2: Develop your PWA with Axisbits
On the way to creating their own PWA, we take every step together with our customers: Starting with planning, defining the range of functions, technical implementation and further development as soon as the PWA is live. You can find the exact process on our page on custom software.
If you already have a project idea on the launch pad and are looking for advice on how to implement it, get in touch with us. We'll show you exactly how we implement the development of your PWA. You can find many customer examples in our portfolio.
{{fs-btn-cta}}
