Why have a professional website created?
Modular systems such as Wix, Jimdo or Squarespace look attractive at first glance. They promise quick results and easy implementation. For a first, simple project or a hobby site, that may be enough. But as soon as you want more — i.e. a website that represents you professionally as a company, brand or service provider — you quickly reach your limits. At the same time, the time required is increasing endlessly.
Typical reasons for professional implementation:
- You need a design that fits your branding exactly and doesn't look off the shelf.
- Your website should not only look good, but also perform: load quickly, work on the go, be found in search engines.
- You want to be able to maintain content yourself or use interfaces to other tools (CRM, booking systems, etc.).
- Is your industry heavily regulated or do you work with sensitive, privacy-relevant content? Then you need clean technical implementation and legal protection.
In short: If your website is an important part of your public image or business strategy, you shouldn't build it up thoughtlessly, but have it professionally planned and implemented.
What types of websites can you have built?
Not every website has to be endlessly complex. Sheer volume does not make the website or its content valuable to visitors. It is much more important to choose the right type. Here are the most important:
- Company website: Classic multi-page website with homepage, services, about us, contact, etc. As a basis for SMEs, service providers, agencies. Often used as a digital business card.
- landing page: Focused page with a clear goal, such as product purchase, registration, inquiry. Less volume, more conversion.
- One page: A single, scrollable page. Good for small projects, events or MVPs.
- Online store: Selling products online? Then, in addition to design and product presentation, you also need payment integration, warehouse management and more.
- Platform or web app: User accounts, booking systems, matching functions and more. This is where things become technically complex and planning is particularly important.
CMS web site: If you want to maintain content yourself later (e.g. news, projects, blog), you need a content management system.
Tip: Don't let terms lock you in. A lean website is often enough if it is well done. This is especially true when launching your website. It doesn't have to cover everything imaginable right from the start. It is much more important that it can grow with you. Start small, grow organically!
The process of creating a website: step by step
1. Discovery & goal definition: Before anything is designed, it is important to understand your project. What do you want to achieve? Who are your target groups? Are there already content or technical requirements? In this phase, briefing, goals and initial ideas are created, i.e. the basis for everything else.
2. Concept & UX prototyping: The structure is planned here: Which pages are needed? Which information is available where? How does a visitor move through the page? The user experience is tested using wireframes or clickable prototypes. Initially without a finished design, but with a clear focus on logic and comprehensibility.
3. Design & technical setup: The visual step. Colors, fonts, images: everything is designed to suit your company. At the same time, technical decisions are being made: Which CMS is right? Which hosting solution?
4. Implementation (frontend & backend): The design is now translated into code and connected to the CMS. Features such as contact forms, animations or multilingualism are implemented. Mobile optimization, loading speed and SEO basics are also topics in this phase.
5. Testing & Launch: Before the site goes live, testing is carried out: Do all links work? Does it charge quickly? Does everything look good on mobile and desktop? The go-live is followed by initial optimizations, e.g. based on user feedback or analytics.
6. Maintenance & Development: A website is not static. Content is changing, software needs updates, security gaps must be closed. Pay attention to maintenance contracts or support packages. An investment that is almost always worthwhile.
Important terms you should know before creating a website
Here you can find important terms related to creating a website. Tip in advance: You can recognize good agencies by the fact that they can take you with you from minute one without you having much previous knowledge.
- CMS (content management system): This allows you to change texts, images or page content yourself without having to call the agency every time.
- Responsive design: Your website automatically adapts to different screen sizes, e.g. for smartphones and tablets.
- Mobile First: Plan the design for small screens first, because the majority of users are mobile.
- SEO (search engine optimization): Makes it easier for search engines to understand your website and its content. The better this is the case, the higher the chances of being shown at the top of the search results.
- Page speed: If a page loads too long, visitors jump off and search engines penalize the page. A high speed (page speed) is therefore very important.
- Hosting & domain: The technical basis of your website. What counts here is: reliable, fast, safe.
- maintenance: Even after launch, software, extensions and security must be maintained regularly.
How much does it cost to have a website created?
The price range is wide, and there are reasons for that. As you've already read, there are very different types of websites, which vary greatly in their scope and the necessary technical background. Here are some of the factors that strongly influence the price:
Type of website
- Scope: A subpage or twenty?
- Design: Can you build on your finished corporate design, or is everything designed for you?
- Features: Calendar, login area, interfaces, filter functions, etc.
- Project expenditure: The more topics are linked to website creation, the further the effort increases.
- Content: Who creates texts, images, videos? If you provide input, you can save money. Otherwise, the content must also be paid for.
Tip: It's always cheaper. But with the falling price, the quality is also falling very rapidly.
Checklist: What you should prepare for the website
- What is the goal of your website? (e.g. customer acquisition, bookings, brand presence)
- Who is your target group — and what are they interested in?
- What content is already available — which is still missing?
- Are there any websites or designs that you like?
- Which functions do you need (contact form, multilingualism, shop...)?
- Do you already have a domain? A logo? colors? texts?
What happens if you can't answer some of these questions alone?
As you read, you might notice that there is more to it than you expected. Objectives, content, user guidance, CMS selection, legal requirements. The to-do list is getting longer — even if you want an agency to build a website. What do you still have to deliver yourself?
It is precisely at this point that many projects come to a standstill. And that is completely normal. No company has to be able to answer all these questions alone. And that is exactly why it is worthwhile to work with someone who has traveled this path many times before.
That's where Axisbits comes in.
We'll guide you through the process right from the start. We'll help you sharpen your goals, show you what content you really need, and develop a structure that works for your target audience. We make technical decisions together, and you are not alone when it comes to data protection, hosting or SEO. You don't have to have a ready-made concept. Instead, we develop it together, always based on your goals.
We offer you a high-end website without a construction kit or standard scheme. Do you already have a project idea on your desk? Get in touch with us! Let's dive into your project together. You can find many successful customer examples in our portfolio.
{{fs-btn-cta}}
