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E-Commerce for Black Friday Sales
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Project overview
Optimization of Black Friday GmbH's e-commerce platform for millions of visitors and 500+ retailers during the Black Friday event.
Black Friday GmbH operates an e-commerce platform on which over 500 retailers simultaneously place offers and millions of visitors arrive during a 24-hour event. The central pain points were:
- existing platforms or standard solutions were not sufficient to handle the expected high volume performantly.
- it was necessary to build a proprietary, rule-based system that can manage retailer and buyer processes on its own.
- the infrastructure needed to be extremely scalable and handle load peaks elegantly.
- at the same time, the system needed to offer a modern user experience – with fast loading times, responsive design and powerful search.
- Challenge analysis
Identify bottlenecks, analyze expected traffic, and set performance goals. - solution design
Development of a scalable architecture with an optimized landing page and responsive design. - Implementation & testing
Integration of product import, payment systems and advanced search functionality, followed by extensive load testing.
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- Retailer attraction
More than 500 top European e-commerce retailers took part in the event, which underlines the attractiveness and reliability of the platform. - Increase in visitors
The platform had millions of visitors during the 24-hour sales period, with no loss of performance. - The Triumph of Conversion
Exceptionally high conversion rates were achieved, with average shopping carts worth 350€. - Sales increase
Sales rose by an impressive 300% compared to the previous year, which underlines the success of the implemented solutions.
Their team is always questioning our software requirements in order to find the best possible solution and communication channels. We are extremely satisfied with Axisbits' end products and project management and are looking forward to our next projects.
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- The platform would likely have had difficulty handling the high visitor and retailer numbers performantly.
- Retailers and buyers would have been offered less flexible rules and less modern user processes.
- Performance drops or outages could possibly have occurred during the event.
- A scalable architecture ensured stable performance even under peak loads.
- Retailers and buyers could manage clear rules and processes via a proprietary system – more control for the client.
- User and retailer experience improved significantly, leading to higher conversions and revenues.
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