Rebranding for Freelancer App
Project overview
Transformation of The Freelance Suite brand into mhynt, a trusted pricing and profit maximization app for freelancers in the UK.
The brand of the SaaS tool existed, but did not come across as consistent or professional enough in the market. Color palettes and typography were inconsistent, style and components were missing – both visually and verbally. For a target group of freelancers who calculate prices and sell services every day, this was an obstacle to trust and growth. A brand modernization was needed.
- In-depth analysis
Implementation of a comprehensive questionnaire to record customer visions, emotional aspects and target group characteristics. Analysis of existing brand positioning and identification of potential for improvement. - Iterative design processes
Development of two distinctive logo variants based on the analysis results. Continuous adjustments to achieve optimal compliance with customer expectations. - Holistic brand development
Development of a coherent brand identity that covers all aspects of the visual and verbal presence. Create guidelines for consistent branding across all channels. - Implementation and rollout
Implementation of the new branding on the website, in the app and on all relevant social media platforms. Training the customer team to correctly apply the new brand identity.
- Increased brand perception
The new brand identity leads to a significant increase in brand awareness and recognition. - Improved user experience
The coherent design across all touchpoints results in a more intuitive and pleasant user experience. - Positive customer response
Surveys showed a significantly improved perception of the brand as trustworthy and professional.
Excellent communication. Work was delivered according to and beyond brief. Very trustworthy, patient and they always bring good additional creative input to the project. Very happy with the collaboration.
- Inconsistent brand image with weak visual impact.
- Color and font choices without a clear structure.
- Brand appearance was less professional and trustworthy.
- Well-conceived brand identity with color palette, typography and component style.
- Clear brand application across all channels for consistent communication.
- Professional and trustworthy appearance for the freelancer target group.
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