UI/UX Design für Derivat-Protocol
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Project overview
High-quality Web3 design for DIVA Protocol, a smart contract operating system for derivatives, with a focus on blockchain presentation.
DIVA Protocol covers many DeFi application fields, from insurance products to structured products and prediction markets. The existing website conveyed this breadth with difficulty, as content was complex, visually dense and technically formulated.
The starting situation:
- High technical complexity but little visual structure
- Users needed multiple steps to grasp core messages
- The branding did not feel consistent enough for a protocol in the financial sector
- Different target groups such as developers, DeFi users and institutional partners needed to be reached simultaneously
- analysis
Thorough study of customer requirements and existing branding. - concept development
Development of an aesthetic Web3 design concept. - icon design
Creation of unique, topic-related icons for blockchain topics. - graphic design
Development of new graphical elements and website components.
- Visual presentation
Diva is able to present an impressive website. - Concept communication
Complex blockchain topics are presented in a more understandable way through the design. - user experience
The usability of the website has been improved. - Design functionality integration
A seamless combination of design and function was achieved.
I've commissioned Axisbits to optimize an existing app design in Figma. I was really happy with the end result. The questions were always answered quickly and politely.
- Confusing presentation with a high barrier to entry
- Low visual differentiation in the Web3 environment
- Difficult communication of central concepts such as payoff profiles, oracles or DAO
- Clearly structured UI that intuitively guides users through the content
- Modern, consistent Web3 look with its own icon and element style
- A landing page that presents the strengths of DIVA Protocol in an understandable, calm and professional way
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