
App Concept for Local Product Search

Project overview
Concept for an innovative app from InStore that provides a digital registry for local stores to promote physical shopping.
InStore was at the very beginning. No brand, no website, no product. Just an idea of how local commerce could work digitally, enabling customers to find products, check availability and pick them up or have them delivered.
The biggest obstacle was the missing foundation. Without a clear concept and without a design, no development team would have come on board and no investor would have been convinced. At the same time, the budget was limited, making an efficient process critical.
The central pain points:
- No product structure and no user flows
- No visual identity
- No usable concept for sellers, buyers and admins

- Needs analysis
Conducting interactive workshops with the InStore team to identify the core functionalities. - Conceptual foundations
Development of a detailed concept based on the identified requirements and functions. - visual design
Create professional designs that represent the app's final look and feel.

- Comprehensive documentation
Preparation of complete design and concept documentation as a basis for technical development. - Investor base
Provision of convincing documents for the search for investors. - Vision of the future
Creating a solid basis for the planned development and launch of the app.
Axisbits has been instrumental in kickstarting our software development journey. Their professionalism, punctuality, and genuine care for our project’s success truly stood out. Consistently exceeding expectations with their technical expertise and proactive approach, they come highly recommended for any software development needs.


- No structured user flows and no clear product foundation
- Difficult investor search due to missing visualization
- High dependency on external development partners
- Market-ready concept with a clickable prototype
- Clear visual appearance and documented product logic
- Solid foundation for development, scaling and onboarding of the first sellers
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