Plastpro Inc

Website for American Fiberglass Door Market Leader

Project overview

Modernization of the website for a leading manufacturer of fiberglass doors in America to present their innovative quality products.

Challenge

Plastpro Inc. faced several challenges.

  • The existing website no longer met the requirements in terms of product presentation, content flexibility and user guidance.
  • Content was difficult to manage in-house, meaning updates took a lot of time.
  • The online presentation did not reflect the high standard of fiberglass door production and therefore not the brand position of Plastpro.
  • Due to this situation, unnecessarily high bounce rates occurred and potential for leads went unused.
Solution
  • Understanding needs
    We have identified the limitations in the functionality of the existing website and the gaps in the product presentation.
  • Redesigning the design
    Our primary goal was a clean, responsive design that reflected PlastPro's good reputation in the industry.
  • Individual technical solutions
    We've developed a custom admin panel using the latest technology frameworks.
Impact
  • Improved user interaction
    The optimized design ensures better usability and accessibility of information.
  • Efficient administrative processes
    The customized admin panel enables quick and relevant content updates.
  • Improved online presence
    The SEO-optimized structure increases brand awareness and reach.
  • Sustainable partnership
    We provide continuous support, feature enhancements, and optimization.

The communication, organization and support they provide are excellent even though they are a remote team. I've already recommended it to several people and would rate it with a 6 if I could.

Nshan Petrosyan
Senior Product Designer, Plastpro Inc.
Before Axisbits
  1. Lower flexibility in content management, updates took longer.
  2. Website did not optimally reflect the brand and product quality of Plastpro.
  3. High bounce rate, fewer lead conversions due to suboptimal user guidance.
With Axisbits
  1. User-friendly admin panel enables fast and independent content updates.
  2. Modern, responsive design highlights the brand and quality level of Plastpro (production technology, fiberglass doors).
  3. Clearer user guidance, detailed product presentation and configurator increase conversion and lower the bounce rate.

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