Smart Reno

CRM System for Renovations

Project overview

Development of an individual CRM system and dynamic landing pages for SmartReno to optimize the matching between contractors and customers.

Challenge

Smart Reno connects clients with qualified contractors for renovation projects. Thanks to this business model, the company was already well positioned, but was hitting operational limits:

The sales and matching process was too heavily manual – from project inquiry to contract conclusion.
Data on clients and contractor profiles was spread across different systems, making consistent tracking difficult.
The existing landing page was not optimally designed to efficiently guide new prospects to the inquiry form and matching system.
Smart Reno needed a solution that both automates lead management and integrates seamlessly into existing systems.

Solution

CRM expertise
We developed a tailor-made ProCRM for seamless sales process management. This enabled efficient management of customer inquiries and contractor profiles.
Technical solution
Using PHP, Yii Framework, and Bootstrap, we created a robust and intuitive platform. These technologies ensured scalability, performance, and an easy-to-use interface.
Landing page optimization
We designed a responsive, multilingual landing page with a powerful database connection. This improved the user experience and enabled quick, accurate matchings.

Impact

Increased efficiency
Interactions between contractors and customers were greatly optimized, minimizing manual intervention.
Sales increase
Through more precise lead matching, Smart Reno was able to maximize its reach and significantly increase sales.
Fresh face lift
The redesigned landing page led to increased user activity and improved conversion rates.
Cost-effective contractor acquisition
The precision of lead generation minimized time and marketing costs for contractors.

They are knowledgeable, professional and have strong communication skills. They offer a wide range of expertise, which not only saves us time but also ensures that we always have the same people for our various projects.

Jonathan Cayer

CTO, Smart Reno Inc.

Before Axisbits

Many manual steps in the sales and matching process.
Client data and contractor profiles in separate systems without a central overview.
Landing page and inquiry process not optimally aligned to conversion and matching.

With Axisbits

Fully automated CRM system with end-to-end process mapping from lead to invoice.
Centralized data storage and system integration – one view of all relevant data.
New, modern landing page with improved user guidance and higher lead quality.

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