Online Marketplace for Luxury Watches
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Project overview
Transforming Yourasset's luxury watch marketplace into a visually stunning digital experience for financing and tracking luxury watches.
Yourasset started as a startup without an existing product, but with a clear vision: to create a platform that treats luxury watches as real assets and makes financing as simple as buying a watch.
The biggest challenges lay in the combination of luxury brands, financial partners and discerning collectors and buyers. The platform needed to:
- map complex financing models up to CHF 250,000 transparently and intuitively
- unite purchase, sale, financing, insurance and watch collection in a clear UX
- reflect the high-end branding of the brand while building trust
- enable legally clean processes as banks require
- be technically structured so that an internal team can continue building after funding
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- Deepening the brand
We've taken a deep dive into Yourasset's ethos and have adapted it digitally. - Blueprint creation
Design of layouts with a focus on high user centricity. - Frontend version
Development of a front end that reflects the sophistication of the brand. - Storytelling animations
We've woven marketing stories to underline the brand's story.
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- High-quality design
An appealing platform and front end that effectively reflects the exclusivity of the brand. - Usability
The intuitive user experience design enables easy navigation and supports conversion-oriented use. - Visual clarity
Graphics and aesthetics are clearly and attractively designed to optimally communicate the brand's message. - Premium user interface
The platform offers a first-class user interface that seamlessly enables the purchase of luxury watches using financing methods.
Competent and personal project management and project tasks are delivered on time. They were always proactive in their communication and helped our company get going!
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- A strong vision, but no clear product structure
- Unclear UX for complex financing and regulatory requirements
- Difficulty combining brand, banking logic and marketplace functions in one experience
- A clearly defined, functional digital product from idea to live-used platform
- A custom frontend that combines luxury, trust and functional depth
- A close partnership with a clean handover that empowered Yourasset to continue developing independently after funding
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