How much does HubSpot CRM cost? Pricing, Levels, and Examples

HubSpot CRM prices: The most important things in brief

• Get started with HubSpot CRM for free: The HubSpot CRM with basic functions is available free of charge.
• The hubs Marketing, Sales, Service, Content, Data and Commerce start at €9 per seat and month at Starter level.
• The frequently chosen marketing hub Professional starts at 792€: Includes 3 seats and 2,000 contacts, expandable with active contacts in 5,000 steps
• enterprise marketing from 3,300€: Includes 5 seats and 10,000 contacts, additional blocks of 10,000 contacts each.
• Onboarding costs: Professional from approx. 1,470€, Enterprise from approx. 3,420€; Marketing Hub Enterprise 6'830 €.

CRM Suite advantage: All hubs in one tier as a bundle with discounted prices overall.

With HubSpot, payment can generally also be made in CHF. However, these are usually not displayed on public price pages, which is why we provide examples and invoices in euros in this article.

How are HubSpot's prices made up?

HubSpot offers a free version with basic features. There are three paid levels available for advanced requirements: Starter, Professional, and Enterprise.

HubSpot has a tiered pricing model. The monthly costs consist of several components:

• Hubs: HubSpot consists of various modules, the hubs. This includes Marketing, Sales, Service, Content, Data and Commerce. The selection of hubs determines the range of functions of your package and has a direct influence on the monthly costs.
• Price levels: Each hub can be booked in Starter, Professional or Enterprise levels. The selected level influences both the price and the features included.
• Seats (user licenses): A seat is required for every person who actively works with HubSpot.
• Marketing contacts: There are additional costs in Marketing Hub, depending on the number of active marketing contacts.
• Onboarding fees: Professional and Enterprise levels require a one-time setup fee.
• Optional add-ons: There may be additional fees for certain extensions, such as dedicated IP addresses, reporting packages, or higher API limits.

HubSpot's actual price is the combination of seats, marketing contacts, onboarding, and optional add-ons.

‍Note: HubSpot announces its prices in many currencies, but not in Swiss francs. In Europe, HubSpot communicates prices across the board in euros.

In addition to package prices, what fees does HubSpot have?

In addition to the basic prices for seats and hubs, there are additional costs for professional onboarding in HubSpot if you need additional marketing contacts or if you want to use certain add-ons.

Pricing for marketing contacts in HubSpot

HubSpot distinguishes between normal contacts, which are stored free of charge (up to 15 million contacts), and marketing contacts, which are actively used for campaigns.

• Starter: 1,000 contacts included
• Professional: 2,000 contacts included
• Enterprise: 10,000 contacts included

Each additional contact level triggers additional monthly costs, here using the example of contact levels and their prices in Professional:

HubSpot onboarding fees

HubSpot charges one-time setup fees for Professional and Enterprise plans. These are mandatory and can be booked either directly with HubSpot or through a certified partner.

Which HubSpot packages are frequently chosen?

The Marketing Hub Professional, the combination of Marketing Hub and Sales Hub, and CRM Suite (Enterprise) are often chosen by customers.

HubSpot Marketing Hub Professional price for a marketing team
The package bundles the core functions for professional marketing and allows automation. For many SMEs, it is the point at which marketing processes can be fully mapped.
- 3 seats included
- 2,000 active marketing contacts included
- marketing automations, email campaigns, landing pages, social media, reports
Sample costs:
- 792€/month (3 seats)
- 899€ for 20,000 contacts
- Total: 1'691 €/month
- One-time onboarding: 2,930€

Price for HubSpot Marketing Hub & Sales Hub Professional
Marketing and sales work with the same database. Leads from campaigns can be seamlessly handed over to the sales team. For many SMEs, this combination is the step towards a continuous process from lead generation to contract conclusion.
- Marketing Hub Professional with 3 seats, 2,000 active marketing contacts
- Sales Hub Professional: Features for CRM pipelines, offers, sequences, forecasts
- 3 marketing seats + 5 sales seats (example)
Sample costs:
- Marketing Hub Professional: 792€
- Sales Hub Professional: 5 × 90€ = 450€
- Marketing contacts: 899€ for an additional 20,000 contacts
- Total: 2'141 €/month
- One-time onboarding: €2,930 (marketing) + €1,470 (sales)

HubSpot CRM Suite Enterprise price for a growing business
Companies that want to digitize several departments at the same time often choose the suite. All hubs are integrated and the bundle reduces costs compared to individual bookings.
- All hubs at enterprise level (Marketing, Sales, Service, Content, Data, Commerce)
- 8 core seats included
- 10,000 active marketing contacts included
- Advanced features: multisite, governance, rights management, service SLAs, enterprise-level reporting
Sample costs:
- CRM Suite Enterprise: 4,610 €/month (incl. 5 core seats, 10,000 contacts)
- Marketing contacts: + 415€ for an additional 50,000 contacts
- 10 additional seats: + 75 €/seat and month = 750 €/month
- Total 5'775 €/month
- One-time onboarding: 16,580€

Who can help me choose the hubs?

HubSpot's prices are sometimes very fragmented. At first, it may be difficult for you to estimate Which price level is the right oneHow many of your employees need to be provided with seats and how many marketing contacts you would like to actively engage with.

We recommend that you sign up before the final election to get advice. This ensures that your monthly spending on HubSpot is only as high as it needs to be and that on the other hand, you get all the features and seats you need.

Axisbits is more official HubSpot Solution Provider. We will advise you on the modules, the selection and match the required seats to your project and the size of your team. We'll then be happy to take over your onboarding and make sure that your HubSpot system works from the first week.

• You understand which hubs, seats, and add-ons you really need.
• The setup is tailored to your existing processes.
• You only book what gives your team an advantage.
• The integrations and migrations are implemented with experience.
• You will receive entry-level training and ongoing support for your team.

We at Axisbits have been working with HubSpot ourselves for years and are now an official HubSpot partner for Switzerland. Want your team to be able to get started quickly with HubSpot? Then get in touch with us!

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