Website for Leading B2B Paraffin Retailer
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Project overview
New website for PAWEG GmbH, leading German B2B importer of paraffins with renowned business partners. Professional presentation to build trust.
Texwax is a family-run Swiss company trading in paraffins, sustainable waxes and specialty waxes for applications in the candle, paper and wood industries. The previous web presence neither adequately showcased the breadth of the product range nor the company's standards. Much of the content was scattered, the connection with the German sister company Paweg was not visible, and trust was only built through personal contacts.
The biggest pain points:
- unclear product presentation
- missing structure between Texwax and Paweg
- no CMS for independent updates
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- Establish the basics
We lay the foundation for your website by developing the basic website framework and a precise target group analysis. - Create design and content
Your brand presence is optimized by integrating the logo into the web design and carefully selecting suitable images as well as creating texts and product lists. - Technical implementation
The website is technically implemented by implementing a content management system and developing a responsive design. - Assure and publish quality
Before publishing, we carry out comprehensive tests and hand over the finished website to you.
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- Improved digital presence
Your company is presented professionally and attractively online. - Strengthening business relationships
The new website creates a trust-building digital platform for your customers. - Increased efficiency
You can update content independently and quickly, saving time and resources. - Future-proof solution
The scalable digital platform grows with your company.
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- Outdated presentation with an unclear product range overview
- Inconsistent communication between Texwax and Paweg
- No system for quick in-house content updates
- Clearly structured presence with a comprehensible product assortment
- Coherent picture of the Texwax–Paweg cooperation
- Easy-to-maintain Webflow solution for ongoing updates
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