Website Relaunch for a Social Media Agency

Digitalmacher is a social media specialist from Switzerland with a focus on social recruiting, employer branding, image films, social media ads and management. The team works across industries for pharmacies, pharma, automotive, construction, IT, orthopedics, sanitary heating technology, climate technology as well as watches and jewelry. The old website was a simple one-pager and could no longer carry the breadth of the offering. Landing pages for campaigns, target groups and services were missing. At the same time, the team wanted to qualify inquiries better, because the volume of leads kept increasing and the preparatory work consumed a lot of manual time.

Axisbits developed a new Webflow website with a clear information architecture and a modular UI kit. The solution offers visible social proof elements, clear service pages and industry-specific landing pages.

Additionally we integrated multistep forms that pre-qualify inquiries in a structured way and capture the most important parameters – such as the number of planned hires – already in the first contact.

Content assets such as podcast, book and case studies were also cleanly embedded so that the brand appears consistent and leads can more easily access relevant content.

Digitalmacher now has a website that makes their creativity and professionalism visible while also functionally convincing. Leads are more clearly pre-qualified, campaigns can be set up faster and target groups are reached in a targeted way. The site looks more modern, is easier to navigate and supports the team in their daily recruiting and marketing business.