Website Relaunch for a FinTech Company
Project overview
iAccess Partners offers private and institutional investors straightforward access to private markets investments for the first time. With the new website we created a modern, trustworthy platform that makes this access visible and user-friendly.
iAccess Partners operates in a niche with high barriers: private market funds are traditionally large-volume, complex and not very digitally accessible.
- Minimum amounts often in the millions of USD, out of reach for many investors.
- Opaque structures, complex processes and few digital solutions.
- Need for a solution that both conveys demanding information and builds trust (branding, UI, structure).
Together we implemented a comprehensive website solution for iAccess Partners:
- Build-up of a UI kit and branding as well as setup of a website with over 20 pages (landing pages, subpages) including graphic elements, charts, animations.
- User guidance designed so that different target groups (individual investors, financial intermediaries, fund managers) each find fitting journeys.
- Digital process integrated: account opening, investment overview, glossary, news/media section – in short: the website becomes the central platform.
- Content was delivered by the client early on, allowing focus to be placed on UX/UI and structure.
The new website supports iAccess Partners across multiple dimensions:
- Professional, trustworthy appearance: fitting for a FinTech firm that wants to democratize private markets.
- More efficient approach to different target groups (private clients, intermediaries, fund managers).
- The digital platform presentation underlines the offering: entry from CHF 25’000, fully digital processing, ISIN structures.
- Long-term: the website lays a foundation for extensions, updates and content publication by the client.
Axisbits fully convinced us with our rebranding and new website, really great work!
- Inconsistent website appearance, less structure for different target groups.
- Higher risk that potential clients would not quickly find their way or trust would be lacking.
- Effort for future extensions or publications (glossary, news) could have been higher.
- Clearly structured website with targeted user guidance for all relevant target groups.
- Professional appearance that builds trust, important in the private markets industry.
- Scalable platform where the client can publish content independently and remain more agile.
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