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Process automation means that recurring work steps are carried out automatically using software. It is used wherever processes are rule-based and often repeated, such as in HR, finance or customer service.

Die Prozessdigitalisierung sorgt in Unternehmen dafür, dass Prozesse vom Papier auf den Bildschirm kommen. Sie sollen vollständig digital abgebildet werden und deutlich schneller ablaufen als bisher.

A proof of concept (PoC) proves or refutes the effectiveness of your idea. With the proof of concept template, you ensure that you cover all important points on the way to the idea review.

HubSpot and Salesforce are among the most well-known CRM systems. Both help you maintain customer relationships and manage sales processes, but differ greatly in price, range of functions and implementation effort.

Zoho and HubSpot are among the best-known CRM platforms for SMEs, growing companies and international corporations. Both are suitable for managing customer relationships and automating marketing and sales processes.

Mobile applications, i.e. apps, can basically be implemented in two ways: as a native app or as a web app. Native apps are developed specifically for an operating system such as iOS or Android and installed directly on the device. Web apps run in the browser, require no installation and work independently of the operating system. But there are also intermediate routes.

With workflow automation, you can control recurring tasks and processes with software and have them carried out automatically. Such automations connect multiple applications such as ERP, CRM or HR platforms and carry out actions independently.

Dynamic websites respond to input, deliver personalized content and are easy to maintain, even with lots of content. But what makes dynamic websites stand out and how can they also be optimized for AI, LLMs and AI overviews?

Cross-selling is one of the most effective methods in sales: Customers receive useful additional offers that complement their original purchase. Vendors are thus increasing the average order value. However, it is important that these recommendations are not intrusive, but match the product and the customer. In this article, you'll learn exactly what cross-selling means, how to use it in a customer-friendly way, and which examples show how to do it correctly.