Blog

Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.

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Automation
02.01.2026
11
min reading time
How email marketing automations work: basics and tools

Automated emails have been proven to increase the conversion rate and, at the same time, reduce manual effort in marketing. According to DemandSage, over 71% of marketers are actively using email automation in their campaigns, and automated workflows generate around 37% of total email revenue.

Website
31.12.2025
4
min reading time
UI design basics and the 6 most important rules

UI design determines what a user interface looks like and how it can be operated. It includes colors, fonts, icons, and other elements that users interact with directly.

Website
29.12.2025
4
min reading time
Reduce the workload of your employees step by step with process automation

Process automation means that recurring work steps are carried out automatically using software. It is used wherever processes are rule-based and often repeated, such as in HR, finance or customer service.

Website
25.12.2025
4
min reading time
Approach process digitization in your company step by step

Die Prozessdigitalisierung sorgt in Unternehmen dafür, dass Prozesse vom Papier auf den Bildschirm kommen. Sie sollen vollständig digital abgebildet werden und deutlich schneller ablaufen als bisher.

Platform
23.12.2025
4
min reading time
Guide: Create a proof of concept template and fill it out correctly

A proof of concept (PoC) proves or refutes the effectiveness of your idea. With the proof of concept template, you ensure that you cover all important points on the way to the idea review.

HubSpot
19.12.2025
5
min reading time
HubSpot vs. Salesforce: Which CRM is better?

HubSpot and Salesforce are among the most well-known CRM systems. Both help you maintain customer relationships and manage sales processes, but differ greatly in price, range of functions and implementation effort.

HubSpot
16.12.2025
5
min reading time
Zoho vs. HubSpot: Which CRM is better?

Zoho and HubSpot are among the best-known CRM platforms for SMEs, growing companies and international corporations. Both are suitable for managing customer relationships and automating marketing and sales processes.

Custom Software
12.12.2025
3
min reading time
Native app vs. web app: Which is better suited to your project?

Mobile applications, i.e. apps, can basically be implemented in two ways: as a native app or as a web app. Native apps are developed specifically for an operating system such as iOS or Android and installed directly on the device. Web apps run in the browser, require no installation and work independently of the operating system. But there are also intermediate routes.

HubSpot
09.12.2025
7
min reading time
Workflow automation: How to automate recurring processes

With workflow automation, you can control recurring tasks and processes with software and have them carried out automatically. Such automations connect multiple applications such as ERP, CRM or HR platforms and carry out actions independently.