Blog
Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
Do you optimize your website based on gut feeling, but the conversion rate remains stubbornly low? The problem: You don't know what your visitors are really doing, where they're clicking, and when they're jumping off. In this article, you'll learn how website heat maps reveal user behavior and how to measurably increase your conversion rate with color-coded user data.
Bringing a new product from idea to market readiness is challenging. A product roadmap can help you structure and share your vision with stakeholders. It makes all steps understandable for everyone involved, from the initial sketch to delivery, and promotes team collaboration. At the same time, it creates external trust and arouses interest among potential customers.
For customers, using upselling correctly can be a helpful guide, as they discover products that better meet their requirements. For providers, upselling is a proven method for specifically increasing average sales value. Find out what upselling means, how to use it sensibly and in a customer-friendly way, and find examples from e-commerce, stationary retail and services.
68% of all website visitors leave a page after less than 10 seconds, which is almost 7,000 lost customers per month on an average website. The common reason: poor UX design. In this article, you'll learn what UX design is and how you can use it for your business right away.
Two important features in your project are weeks overdue. One developer is on vacation, the other is tied to a customer project. You've been avoiding looking at your overtime account for a long time. You know exactly what would be technically necessary, but you simply don't have the people to do it. In such moments, the question is: Do we get external support, or do we keep going at it?
The click rate measures how many users actually click after seeing a link, an ad, or a search result. In this article, you'll find out what the click rate is and what values are common, find our online click rate calculator and find out how AI changes click rates.
User analysis helps you to record the behavior and expectations of your users and to derive optimization options from this. In this article, you will learn what constitutes user analysis, what methods are available, and how to select the appropriate tools.
If you buy expensive traffic and then the users jump off again in rows, it's time for UX optimization. In this article, you'll learn more about the benefits and ROI, troubleshooting, and proven measures to optimize UX.