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Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
Business process automation (BPA) is part of process automation and means automating recurring work steps in a company with software. The aim is to carry out standardized processes in future without manual intervention by employees.
The customer journey in B2B describes the entire decision-making process that business customers go through from the initial perception of your offer to the purchase decision and cooperation. It is different from the customer journey of end customers: In B2B, it takes longer and more decision makers are involved.
Automated emails have been proven to increase the conversion rate and, at the same time, reduce manual effort in marketing. According to DemandSage, over 71% of marketers are actively using email automation in their campaigns, and automated workflows generate around 37% of total email revenue.
Process automation means that recurring work steps are carried out automatically using software. It is used wherever processes are rule-based and often repeated, such as in HR, finance or customer service.
