Blog
Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
Mobile applications, i.e. apps, can basically be implemented in two ways: as a native app or as a web app. Native apps are developed specifically for an operating system such as iOS or Android and installed directly on the device. Web apps run in the browser, require no installation and work independently of the operating system. But there are also intermediate routes.
With workflow automation, you can control recurring tasks and processes with software and have them carried out automatically. Such automations connect multiple applications such as ERP, CRM or HR platforms and carry out actions independently.
Cross-selling is one of the most effective methods in sales: Customers receive useful additional offers that complement their original purchase. Vendors are thus increasing the average order value. However, it is important that these recommendations are not intrusive, but match the product and the customer. In this article, you'll learn exactly what cross-selling means, how to use it in a customer-friendly way, and which examples show how to do it correctly.
You invest hundreds or thousands of francs in Google Ads and social media, your website has solid traffic, but at the end of the month you're still wondering where the customers have gone? In this article, you'll learn 15 proven measures to turn your existing visitors into significantly more customers.
Prozessoptimierung bezeichnet die gezielte Verbesserung von Arbeits- und Informationsabläufen innerhalb eines Unternehmens. Dabei werden zum Beispiel Freigabewege verkürzt, redundante Datenerfassungen eliminiert und technische Übergaben zwischen Systemen stabilisiert, um den Gesamtprozess messbar zu beschleunigen.
The market for A/B testing software has grown from $1.16 billion in 2024 to an expected $2.17 billion by 2030. A/B testing is therefore in full swing. However, according to Adobe, 82% of marketers find it difficult to know how to test effectively. In this article, you'll learn which A/B testing tools are available for website optimization, email marketing, social media and e-commerce and when a tool is worthwhile.
If you want to collect leads or sell more effectively, a landing page is the right tool. This article contains the complete guide to creating your own landing page in 5 steps: 1. Define goal & target group: Set a clear target action and create a concrete persona. 2. Plan structure & content: Build a logical chain of arguments, create good copy. 3. Design the visual layout: Clear, responsive design with guided eye flow. 4. Technical implementation: Choose the right tools/platforms, sort out domain & hosting. 5. Test & optimise: Check before launch, then gather feedback and run A/B tests.
You want more conversions, but everyone on the team has a different opinion about how to achieve them. The designer wants more white space, sales wants more arguments, the boss wants it bolder. A/B testing puts an end to exactly these discussions. In this article, you'll find out where and how A/B testing is used, and you'll learn how the testing process works and which tools you can use.