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Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
If you're talking about landing pages everywhere and you don't know whether you need to rebuild your website now, it's time for a classification: In this article, you'll learn what a landing page is, what it's used for and how it differs from websites. And no: You don't have to change trains. You can also find out here why this could even hurt.
HubSpot CRM (Customer Relationship Management) is available in a free version. Paid Starter, Professional and Enterprise packages are available for advanced features. The prices vary depending on the chosen hub, number of user licenses (seats), marketing contacts and optional add-ons.
Pipedrive and HubSpot are among the most popular CRM systems for SMEs, growing and large companies. Both are suitable for maintaining customer relationships and managing sales processes. However, they differ in price, range of functions and implementation costs. Pipedrive impresses with its simple, visually powerful sales pipeline, HubSpot as a comprehensive platform for marketing, sales and service, but with higher complexity and costs.
Custom software is developed for a single client. It is programmed to represent specific processes, data structures or interfaces of a company. By contrast, standard software is produced as a finished product for a broad market. It covers functions such as accounting or invoicing within a predefined scope.
HubSpot describes itself as a customer platform. This means software that brings together all of your company's important customer data in one place and makes it available to all departments. The core is Smart CRM: a shared database that stores contacts, companies, sales opportunities and interactions.
Workflows in HubSpot are the most important tool for automating recurring tasks and mapping processes efficiently. Without this kind of automation, unclear structures, missing standards and wrongly set conditions quickly create chaos.
Eine Landingpage in HubSpot ist eine eigenständige Seite, die für ein klar definiertes Conversion-Ziel erstellt wird, zum Beispiel die Anmeldung zu einem Webinar, der Download eines Whitepapers oder die Generierung neuer Leads. In HubSpot erstellst du solche Seiten im Content Hub über den Drag-and-Drop-Edito
Do you put a lot of effort into shoveling visitors to your website, even running ads, but users don't want to buy or get in touch? The conversion rate mercilessly expresses this relationship in figures. In this article, you'll find out what the conversion rate really is and how to use it sensibly.
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Do you already have a lot of traffic on your site, but the conversions are lagging too far behind? Then the idea of conversion rate optimization is just the right thing for you. Here you can find out what it includes, what the strongest measures are and how to avoid typical mistakes.