Blog
Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
Web design trends are spreading worldwide in a short period of time, but many have disappeared quickly. In this article, you will find out which web design trends are really relevant in 2025, how to correctly assess their significance for your Swiss company and what you should pay attention to when implementing them on your own website.
A lot of money and time has already gone into your website, but so far has it been and will it remain a mere minus business? If your page doesn't appear on Google, visitors quickly drop off, or the design looks dated, it's time for a thorough optimization. In this article, you'll find our guide to website optimization, typical problems and initial solutions that you can use right away.
Website personalization is one of the most effective ways to target users and make digital experiences truly relevant. They increase conversion, reduce bounce rates and have a positive effect on customer loyalty. In this article, you will learn what constitutes personalized websites, what advantages they offer and how to implement them in a technical and data protection-compliant manner.
An accessible website can be used by everyone, regardless of restrictions on seeing, hearing, moving, or understanding information. The basis is international standards such as WCAG 2.1, which are binding for federal websites in Switzerland and also provide important guidance for companies.
Business process automation (BPA) is part of process automation and means automating recurring work steps in a company with software. The aim is to carry out standardized processes in future without manual intervention by employees.
The customer journey in B2B describes the entire decision-making process that business customers go through from the initial perception of your offer to the purchase decision and cooperation. It is different from the customer journey of end customers: In B2B, it takes longer and more decision makers are involved.
Automated emails have been proven to increase the conversion rate and, at the same time, reduce manual effort in marketing. According to DemandSage, over 71% of marketers are actively using email automation in their campaigns, and automated workflows generate around 37% of total email revenue.
